The Facebook business model doesn’t have any area risk from the regulators in the US. In Europe, the large General data protection regulation makes the people under the privacy protection and force the companies like Google and Facebook to make sweep changes in the way of collecting data from the users with a huge fine. The company
has the regulation regarding the protection of personal data and privacy of all people in European countries. The personal data may include all data’s like name, photo, email address, IP address, bank details, medical information and more. From 1995, the data protection directive restricts the way of collecting the personal data of all people.
This is applied to all the companies which have started their business in European countries.
Some of the new rights that people get under GPDR:
”Data subject request”-people have the rights to obtain the collected information about them from the company.
“Right to be forgotten”-when people need any information about them to be deleted, the company must do it for
If the company has any data breach regarding the people information, the company must tell them within 72 hours. As it is applied only to the users inside the European countries, the company may put pressure on all other users of it. The company has changed its terms of service so that the non-European people does not come under the privacy laws. The outside users of EU and Canada have been governed by the company’s terms of service. The other countries also have lenient laws on US privacy laws. Around 2008, Facebook has started its headquarters in Ireland. The main advantage is to take the country’s low corporate tax rates, which is for all the people of European countries including the outside users. The users outside Europe can’t file up any kind of complaints with Irish protection
commissioner. Facebook seems to have focused its efforts on the data consent than collecting the data. The companies have penalty who don’t comply. The penalty of the company is to pay 4% of its annual revenue. But Facebook has said that it does not carry tax implications, means that users will exist in the state of legal superposition. Facebook will continue to book their revenue through its office, for tax purposes. Due to this, Facebook asks the users whether they are accepting the terms of service of Facebook or not.
Privacy tools for teens:
Another rule made by GPDR is, people between the age of 13 and 15, means teenagers should get permission from their parents or guardians to use these kinds of online services. Users under this age will see a less personalized version of Facebook until the parent or guardian agrees to let the social network show targeted advertisement.
Thus these kinds of terms and policies are required to protect the personal data of people and safeguard the teens of this generation.